Using a crowd based platform, Teespring offered users the chance to sell their own T-Shirts for free. All you needed was a design idea and you could make some extra cash if the campaign did well. When it came to design we decided to overhaul everything- from packaging to email designs we covered it all! Teespring was unique in the fact that the branding had to appeal to both the buyer and the seller. Email designs could vary from making money to spending money depending on which user we were aiming for. We wanted the marketing materials to be very illustration heavy using fun colors to communicate rather than text.
Branding, Packaging, Web Design