Offering incentives or rewards, Popdeem encourages it’s users to engage with businesses through social actions. These actions can range from snapping a photo, checking in, or giving a facebook like. In return users could receive coupons, promo codes, sweepstake entries etc. To better communicate their product value we added tons of illustrations and vibrant banners to the site. Bold and playful illustrations seemed to capture our feeling of receiving an unexpected perk from Popdeem!

Onboarding, Iconography,