So, you just got a new job? Awesome. Who loves Employee Handbooks? Not many people do. Our goal with this project was to create a fun, inviting, yet informative employee handbook. While we aimed to keep design as top priority it was also important to clearly communicate some of the more crucial areas such as company rules and regulations. Purpose Generation was developed as a bridge to connect consumers with up and coming brands. Using what they call their “tribe” they are able to provide feedback to the client on a more personal and intricate way. Unlike older A/B testing models, Purpose Generation is able to curate this feedback quickly and concisely.

Purpose Generation
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Book Design, Illustrations